Creative Labs
Students will work in dedicated design labs to create digital banners, social media creatives, and ad designs, gaining practical skills in crafting visuals that are both engaging and brand-focused.
The Digital Design & Marketing Programme is a 6-month career-focused course designed to prepare students for the fast-paced digital industry. The course blends creative design principles with strategic digital marketing techniques, enabling learners to create visually appealing campaigns that also deliver measurable results. From branding and SEO to social media ads and analytics, students will gain the skills needed to succeed in digital-first roles.
Learn the foundations of branding, color psychology, typography, and design elements that build strong online identities.
Master the art of designing high-engagement posts, reels, stories, and ad creatives tailored for platforms like Instagram, YouTube, and LinkedIn.
Understand keyword strategies, on-page/off-page optimization, and content planning to boost search rankings.
Explore campaign setup, bidding strategies, keyword targeting, and performance tracking for paid ads.
Build communities and run ads across Facebook, Instagram, LinkedIn, and YouTube with platform-specific strategies.
Craft professional email campaigns and collaborate with influencers to expand digital reach.
Plan, execute, and evaluate digital campaigns using analytics tools to maximize ROI.
Students will work in dedicated design labs to create digital banners, social media creatives, and ad designs, gaining practical skills in crafting visuals that are both engaging and brand-focused.
Gain real-world experience by running and monitoring active campaigns on Google Ads and Meta platforms. Students learn how to set budgets, target audiences, analyze performance, and optimize campaigns for maximum ROI.
As the final milestone, students design and implement a complete digital brand campaign. This project combines skills in branding, design, SEO, paid ads, and analytics, resulting in a professional campaign that can be showcased in your portfolio.
Graduates of this programme can pursue
careers such as:
